SEO-led product descriptions for small & medium e-commerce businesses

    You sell great products, but no one is buying.

    It's kinda frustrating.

    You did all the research, you negotiated with suppliers, you set up a functional and beautiful website.

    And yet no one is buying what you sell.

    You run ads, you promote on social media, you send emails and newsletters, and yet you get nothing.

    People don't even chance upon them when researching, or when they do, they bounce away immediately.

    Even worse, they go to a competitor. Doubly even worse, they buy the same product from them!

    If everything else runs smoothly, then what could be the problem?

    The answer is pretty simple.

    IT'S YOUR PRODUCT DESCRIPTIONS. THEY ARE BAD, OFFER LITTLE VALUE TO THE READER, AND ARE NOT SEARCH-OPTIMIZED

    I want high-converting product descriptions

    15–25% loss in revenue from bad product descriptions

    A bad product description hurts your business in more ways than you think.

    You are not only losing sales.
    You are increasing marketing costs and user dissatisfaction.

    Customers can't find your products organically. So, you invest in ads.

    People click on them, end up on your product page, read your description, and leave because they couldn't understand the value of what you sell.

    So you pay for more ads, hoping that someone will buy eventually.

    All your marketing efforts end up on your product page and produce disappointing conversion rates.

    You don't make money, simply as that.

    I want more sales and lower costs

    The solution exists already. It's called SEO-focused product description copywriting.

    So, what if instead of losses and increased spending you had:

    • More sales and revenue
    • More organic clicks
    • Less spending on ads
    • Less reliance on social media and other platforms
    • Higher customer satisfaction and returning customers

    Sounds great, doesn't it?

    And all you need is product descriptions that do what they are supposed to do.

    Describe the VALUE of the product and make it easier for customers to find it.

    Keywords, features, structure: your description must have them.

    And search engines like Google will reward you.

    But to do that, you must first understand your customer, their needs, their questions, their problems.

    This is why just describing the product is not enough. You must dive deeper.

    I want more sales with SEO-focused product descriptions

    You don't have the time to write hundreds or thousands of product descriptions. Work with an expert product description copywriter.

    Do you fix your own teeth, or do you go to a dentist?

    Do you deliver the orders on your own, or do you work with a last-mile logistics provider?

    You pick the right partners for the right job. Because you run a business and you need time to oversee everything, align teams, talk with suppliers, and plan for the future.

    You can't do everything on your own. The same goes for product descriptions.

    You stock hundreds or thousands of products. Do you have the time, energy, or expertise to work on each and every product description page? Probably not.

    So, work with an expert who can do just that.

    I want high-converting product descriptions from an expert

    My supplier provides descriptions. Why not use them?

    The same description they gave to you, they will give it to other sellers as well.

    Google and other search engines won't be able to tell the difference, and they will simply ignore them in favor of e-commerce businesses that take their descriptions more seriously.

    Google rewards effort and uniqueness.

    Meet your product copywriter

    Hi, I'm Marinos! I write SEO-optimized product descriptions for e-commerce catalogues of every size. No matter if you have only a handful of items or if you need a retainer to keep your product lines fresh, you are in the right place. Every description I write is unique and full of value. I turn even simple products into small sales pages with content that is keyword-aware and written to be found and to convert, not just to describe.

    Find out more about how I work

    Here's what you get if you work with me

    Prices do not include VAT or sales taxes.

    Most popular

    10 product descriptions

    €250

    Ten SEO-optimized product descriptions. Each one written around search intent, speaks to the buyer's real motivations, and helps customers find your products more easily.

    • 10 unique descriptions, written from scratch
    • Keyword-aligned for organic discoverability
    • Copy focused on conversion. Addresses objections, highlights benefits
    • Ready to publish. Zero editing needed
    • Delivered within 72 hours of the briefing
    Choose package

    Monthly retainer

    Custom price

    A monthly partnership dedicated to SEO-optimized product descriptions, built around your catalog's volume and refresh rate. Don't delay a launch because you can't keep up with the copy.

    • A steady monthly volume of descriptions, tailored to your needs
    • Keyword research for every product, not generic templates
    • Consistent tone of voice across your whole catalog
    • Priority delivery and guaranteed availability every month
    • White-label option available for agencies and e-shop developers
    • Scales with volume · Billed monthly · Cancel anytime
    Choose package
    Let's work together and make product copy that drives sales!

    FAQ about product description services

    A product description is the text on your product page that tells customers what they're buying and why it matters. It covers features, benefits, and use cases, and answers the questions a buyer has before they click "add to cart." A good one does more than describe. It sells.

    You start with the customer, not the product. Figure out what problem they're trying to solve, then show how your product solves it. Focus on benefits over features, use clear and simple language, and structure the text so it's easy to scan. Add social proof or specifics where you can. Every sentence should move the reader closer to buying.

    It depends on the product and how competitive the keyword is. Simple items might only need 50 to 100 words. Complex or high-ticket products often need 300 words or more to answer every objection. The right length is whatever it takes to inform and convince the reader, no more and no less.

    You research the keywords your customers actually search for, then work them naturally into the title, headings, and body text. The description also needs a clear structure, unique content that search engines haven't seen elsewhere, and language that matches real search intent. Done right, it helps your product rank and convert at the same time.

    Product copy is the writing used to sell a specific product. It includes product descriptions, but also the surrounding text, like headlines, bullet points, and calls to action that guide a visitor from browsing to buying.

    Pricing starts at €250 for 10 SEO-optimized product descriptions. If you have a larger catalog or need ongoing updates, a monthly retainer is available with custom pricing based on your volume and needs.

    The 10-description package is delivered within 72 hours of your briefing. Retainer clients get priority delivery and guaranteed availability every month, so your catalog never has to wait on copy.

    A short briefing is enough. Share the basics: your product, your target customer, and any details that make it stand out. From there, keyword research and search intent analysis fill in the rest.

    Yes. The monthly retainer is built for stores with ongoing needs, whether that's a steady stream of new products or updates to an existing catalog. Volume scales with your business, and you can cancel anytime.

    The 10-description package is delivered ready to publish, with research and structure done upfront so revisions aren't usually needed. If something needs adjusting, just let me know and I'll make it right.

    Ready to turn your product pages into a valuable asset with SEO copy?

    Stop despairing over lost sales and abandoned carts.

    Let's make your product pages work!

    Get in touch through the contact form or via LinkedIn DM.

    Tell me about your business, your products, and your needs.

    Share your contact details, and I will get back to you within 24 hours or less.

    I am ready to improve my product descriptions. Let's talk
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